Comcast had an image problem. So the company rebranded itself with a new name: XFINITY.
That fooled no one. Time for Plan B.
Current thrust of advertising: "Guaranteed rate for two years." And, as we all know, that means you're locked into a two-year contract, with a steep penalty if you cancel.
When you're part of a monopolistic industry, you don't need to do much better than the preceding. Not that it would make anyone feel better, or create goodwill, but somebody up there should at least make a credible effort.
Fat and lazy.