Monday, November 28, 2011

Advertising with forked tongue is looking for a staff writer. Its ad on includes this mixed message:

"Our ideal candidate has also cursed at an editor and threatened to resign at least once because some idiot wanted to change his or her perfect lede."

But later in the ad: "We don't focus on output. Instead, we try to develop good writers. We believe if we can help you write better, everything else will fall into place. We'll challenge you to push yourself and grow, but we also offer support through coaching and mentorship."

Guess what: You can't have it both ways.