This ad from Craigslist takes the notion that editing is undervalued to the extreme:
• Research, develop, fact-check, write, and edit content for web, email, print, and broadcast in accordance with the style guide and editorial policy.
• Work with SEO team to optimize web content for search.
• Coordinate administration of work commissioned to freelancers or licensed from other sources.
• Fact-check and proofread freelance copy and user submissions.
• Obtain rights to use materials from other publications.
• Reply to correspondence from users, viewers, and contributors.
• Daily news gathering and maintenance of newswire.
• Social media postings and community moderation.
• Use a content management system to post new content.