Wednesday, June 3, 2009

Less is less.

The following business item in radio news is ubiquitous: "The Dow was down 75 points today."

C'est tout. Fini. No context. Vacuum.

This is a completely useless piece of information without it's AWOL partner—where the Dow started or, at the very least, what percentage the move represents.

The goal of news reporting should not be to leave us wanting more.